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	<title>Tommy Kovatch</title>
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	<description>Marketing &#38; Big Idea Blog Of Tommy Kovatch</description>
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		<title>Tommy Kovatch</title>
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		<item>
		<title>Wicked Mind-Hack Techniques For Advertising In Gmail</title>
		<link>http://tommykovatch.wordpress.com/2010/01/18/wicked-mind-hack-techniques-for-advertising-in-gmail/</link>
		<comments>http://tommykovatch.wordpress.com/2010/01/18/wicked-mind-hack-techniques-for-advertising-in-gmail/#comments</comments>
		<pubDate>Mon, 18 Jan 2010 20:04:06 +0000</pubDate>
		<dc:creator>Tommy Kovatch</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[affiliate marketing]]></category>
		<category><![CDATA[cpa marketing]]></category>
		<category><![CDATA[gmail advertising]]></category>
		<category><![CDATA[gmail mind tricks]]></category>
		<category><![CDATA[google advertising]]></category>
		<category><![CDATA[google adwords]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[online advertising]]></category>
		<category><![CDATA[ppc]]></category>

		<guid isPermaLink="false">http://tommykovatch.wordpress.com/?p=94</guid>
		<description><![CDATA[If you know anything about online advertising, then you know that ordinary advertising typically sends&#8230; the WRONG message to; the WRONG people at; the WRONG time&#8230; Even us pros, most times, are guessing&#8230;at best!  You do all your homework, market research and analysis and hope that at the end of the day you&#8217;re matching the [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=tommykovatch.wordpress.com&amp;blog=8744998&amp;post=94&amp;subd=tommykovatch&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p><img class="size-full wp-image-96  alignleft" style="margin-right:20px;margin-bottom:10px;" title="Gmail_Mind_Tricks" src="http://tommykovatch.files.wordpress.com/2010/01/gmail_mind_tricks.png?w=450" alt="Gmail Mind Tricks"   /></p>
<p>If you know anything about online advertising, then you know that ordinary advertising typically sends&#8230;</p>
<ul>
<li>the WRONG message to;</li>
<li>the WRONG people at;</li>
<li>the WRONG time&#8230;</li>
</ul>
<p>Even us pros, most times, are guessing&#8230;at best!  You do all your homework, market research and analysis and hope that at the end of the day you&#8217;re matching the RIGHT offer to the RIGHT traffic source and then cross your fingers that you&#8217;re timing is RIGHT for a good chunk of those people when your message/offer is delivered to them.</p>
<p>Let&#8217;s face it&#8230;online advertising is NOT a walk in the park and exactly why 80-90% of online marketing campaigns fail (even for the best in the biz).</p>
<p>Right after I saw the video I immediately grabbed it, went through the training and implemented in a couple of my marketing campaigns.</p>
<p>Google&#8217;s &#8220;Backdoor&#8221; Exposed &#8212;&#8212;-&gt;&gt; <strong><a href="http://bit.ly/54dRZ2">http://www.Gmail-Mind-Hack.com</a></strong></p>
<p>It&#8217;s only been a few days, but the results rock.  Here&#8217;s why:</p>
<p>My ads/offers are being delivered at&#8230;</p>
<ul>
<li>Exactly the RIGHT time; to</li>
<li>Exactly the RIGHT people; with</li>
<li>Exactly the RIGHT message/offer</li>
</ul>
<p>Believe me when I say&#8230;It doesn&#8217;t get ANY better than that.  I&#8217;ve simultaneously tackled 3 of the biggest online advertising road blocks to success with this technique and it&#8217;s probably one of the <strong>COOLEST</strong> tactics I&#8217;ve ever seen.</p>
<p>Wanna know how it works? <strong>Here&#8217;s what you&#8217;ll learn:</strong></p>
<p>&#8212;&#8211;&gt; How to <strong>spy on your customers</strong> personal emails</p>
<p>&#8212;&#8211;&gt; How to get the <span style="text-decoration:underline;"><strong>perfect</strong></span> message to them for <strong>2-3 cents</strong></p>
<p>&#8212;&#8211;&gt; How to “piggy back” all <strong>your competitors emails</strong></p>
<p>And a ton more… &#8212;&#8212;-&gt;&gt; <strong><a href="http://bit.ly/54dRZ2">http://www.Gmail-Mind-Hack.com</a></strong></p>
<p>It&#8217;s <strong>CRAZY</strong> cool, ultra cheap traffic and I highly recommend it because it will <strong>HELP YOU</strong> in your online advertising efforts.  Have fun with it and jump-start your 2010!</p>
<p>Take care -</p>
<p>Tommy Kovatch</p>
<p>P.S. &#8211; You should know that you also learn HOW TO tag any book, magazine, article or author for your campaigns too.  Yea&#8230;that&#8217;s probably not as important as watching &#8220;24&#8243; or &#8220;Heroes&#8221; tonight.  Sorry I bothered you.  <img src='http://s0.wp.com/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </p>
<p>3 Forbidden Gmail Ad Hacks &#8212;&#8212;-&gt;&gt; <strong><a href="http://bit.ly/54dRZ2">http://www.Gmail-Mind-Hack.com</a></strong></p>
<br />  <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gocomments/tommykovatch.wordpress.com/94/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/comments/tommykovatch.wordpress.com/94/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/godelicious/tommykovatch.wordpress.com/94/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/delicious/tommykovatch.wordpress.com/94/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gofacebook/tommykovatch.wordpress.com/94/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/facebook/tommykovatch.wordpress.com/94/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gotwitter/tommykovatch.wordpress.com/94/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/twitter/tommykovatch.wordpress.com/94/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gostumble/tommykovatch.wordpress.com/94/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/stumble/tommykovatch.wordpress.com/94/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/godigg/tommykovatch.wordpress.com/94/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/digg/tommykovatch.wordpress.com/94/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/goreddit/tommykovatch.wordpress.com/94/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/reddit/tommykovatch.wordpress.com/94/" /></a> <img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=tommykovatch.wordpress.com&amp;blog=8744998&amp;post=94&amp;subd=tommykovatch&amp;ref=&amp;feed=1" width="1" height="1" />]]></content:encoded>
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			<media:title type="html">Kovatch</media:title>
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	</item>
		<item>
		<title>How To Create &amp; Market Video Online</title>
		<link>http://tommykovatch.wordpress.com/2009/11/10/how-to-create-market-video-online/</link>
		<comments>http://tommykovatch.wordpress.com/2009/11/10/how-to-create-market-video-online/#comments</comments>
		<pubDate>Wed, 11 Nov 2009 02:31:27 +0000</pubDate>
		<dc:creator>Tommy Kovatch</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Social Networks]]></category>
		<category><![CDATA[Tommy Kovatch]]></category>
		<category><![CDATA[video marketing]]></category>

		<guid isPermaLink="false">http://tommykovatch.wordpress.com/?p=35</guid>
		<description><![CDATA[Video has become a Mainstream Marketing Medium and if you haven&#8217;t already tapped into its still very deep reservoir of returns&#8230;well, you must not like making money. Let me tell you something&#8230;the Search Engines LOVE video and if you want to generate some fast &#8220;Link-Juice&#8221; to your site(s), then video is the way to go&#8230;hands [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=tommykovatch.wordpress.com&amp;blog=8744998&amp;post=35&amp;subd=tommykovatch&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p><img class="alignnone size-full wp-image-38" style="margin-right:20px;margin-bottom:10px;float:left;" title="video_marketing" src="http://tommykovatch.files.wordpress.com/2009/11/video_marketing.jpg?w=450" alt="man with video camera"   /></p>
<p>Video has become a Mainstream Marketing Medium and if you haven&#8217;t already tapped into its still very deep reservoir of returns&#8230;well, you must not like making money.</p>
<p>Let me tell you something&#8230;the Search Engines LOVE video and if you want to generate some fast &#8220;<a href="http://en.support.wordpress.com/affiliate-links/">Link-Juice</a>&#8221; to your site(s), then video is the way to go&#8230;hands down.</p>
<p>James A. Pitaro, the vice-president of video at Yahoo, provides a list of <a href="http://paidcontent.org/article/419-the-dos-and-donts-of-creating-original-video/" target="_blank">five Dos and Donts</a> for creating video.  In his article he details some killer insight that you should implement immediately if you&#8217;re already using or experimenting with video or maybe considering the addition of video in your efforts.  BUT&#8230;</p>
<p><strong>I wanted to share some some additional intel on the subject.  Sound good?</strong> Ok&#8230;Let&#8217;s say you have already created one of the most original, imaginative and ingenious videos ever to be contrived by a mere mortal.  What&#8217;s next?  A typical answer may be&#8230;&#8221;Well, I&#8217;ll just upload it to YouTube, it will go viral and I&#8217;ll make a gazillion dollars!&#8221;&#8230;right?  WRONG.</p>
<p>Here&#8217;s the deal&#8230;you can have the most <a href="http://en.support.wordpress.com/affiliate-links/">amazing video</a>, containing the most exceptional content, but you need people to watch it!  Plain and simple.  Just because you upload it to YouTube does not mean it will get a million views.  In fact&#8230;it may only get a handful, if not marketed correctly.</p>
<p>So follow Mr. Pitaro&#8217;s recommendations and advice; make a killer video and follow these additional  steps to ensure your videos are actually being viewed that will produce some measurable results for you.</p>
<p><strong>GETTING YOUR VIDEOS VIEWED</strong></p>
<p>1.  Go where the people are!  Leverage the power of the Social Networks and get your &#8220;links&#8221; everywhere that is <span style="text-decoration:underline;">relevant</span>.  The content and links you post should track back to your video (on a video site) or even to your main site (with the video).   If the links you post route to a video site, then make sure you&#8217;ve got a link pointing from there back to your main site too.  Make sense?</p>
<p>Every time you create content on a social media site that links back to your website, the Search Engines see that link.  This builds relevancy and authority for your site and ultimately will generate higher rankings for you in organic search results&#8230;which is a pretty cute and advantageous by-product.</p>
<p>2.  Get your video uploaded to as many video sites as possible, i.e. YouTube, Yahoo Video, Viddler, Meta Cafe, Revver and a bunch more you probably never heard of.  To get your video out to ALL the video sites for greatest visibility use <a href="http://www.TrafficGeyser.com/cmd.php?af=23099">Traffic Geyser</a>.  I use it and it rocks.  Basically, you upload your video one-time&#8230;and Traffic Geyser distributes it EVERYWHERE.  Pretty awesome stuff that generates almost instant &#8220;Link-Juice&#8221; for your videos and/or main site.</p>
<p>3.  Have a working understanding of the VERY impressive, but frightening <a href="http://en.support.wordpress.com/affiliate-links/">Video Marketing</a> Mind-Map below and how each &#8220;web-segment&#8221; relates to the other.  Do this and your videos will have high visibility and will be watched wontedly!</p>
<p style="text-align:center;"><img class="size-full wp-image-42 aligncenter" title="video_marketing_MM" src="http://tommykovatch.files.wordpress.com/2009/11/video_marketing_mm.jpg?w=450&#038;h=292" alt="video marketing mind map" width="450" height="292" /></p>
<p>There&#8217;s actually A LOT more to this, but this is a great start.  Believe it or not, but hundreds&#8230;if not thousands of people have paid A LOT of money just for an understanding of the above, so DO NOT take it for granted.  I urge you to take action and DO SOMETHING with it.</p>
<p>Lastly, I do realize that there are some of you out there reading this that just don&#8217;t feel comfortable in front of a camera, but could swing recording audio to a Power Point presentation.  Believe me&#8230;you can still make some phenomenal video via a presentation format, including some easy animation and even incorporating other video (that you&#8217;re not in).  You do need some solid software to make it all happen and I use <a href="http://www.techsmith.com/camtasia.asp">Camtasia</a>.  In my opinion&#8230;a must have.</p>
<p>That&#8217;s all for now folks, so leave me some comments and let me know what&#8217;s on your mind.  Until next time&#8230;I hope that everything you put your hand to do prospers!</p>
<p>Tommy Kovatch</p>
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			<media:title type="html">Kovatch</media:title>
		</media:content>

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		<item>
		<title>13 Networking Websites For the Small Business That Go Beyond Twitter &amp; Facebook</title>
		<link>http://tommykovatch.wordpress.com/2009/11/04/13-networking-websites-for-the-small-business-that-go-beyond-twitter-facebook/</link>
		<comments>http://tommykovatch.wordpress.com/2009/11/04/13-networking-websites-for-the-small-business-that-go-beyond-twitter-facebook/#comments</comments>
		<pubDate>Wed, 04 Nov 2009 20:56:36 +0000</pubDate>
		<dc:creator>Tommy Kovatch</dc:creator>
				<category><![CDATA[Big Ideas]]></category>
		<category><![CDATA[entrepreneur]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[networking]]></category>
		<category><![CDATA[small business]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[social networking]]></category>
		<category><![CDATA[social networking websites]]></category>
		<category><![CDATA[Tommy Kovatch]]></category>

		<guid isPermaLink="false">http://tommykovatch.wordpress.com/?p=30</guid>
		<description><![CDATA[As an entrepreneur, I&#8217;m always looking for new and better ways to make my next killer connection.  If you&#8217;re anything like me, I know you&#8217;ll enjoy this little tidbit.  John Jantsch of Duct Tape Marketing, has compiled a list of thirteen social networking websites for small businesses. We&#8217;ve all heard of Facebook, MySpace and Twitter, [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=tommykovatch.wordpress.com&amp;blog=8744998&amp;post=30&amp;subd=tommykovatch&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p><img class="alignnone size-medium wp-image-32" title="snp" src="http://tommykovatch.files.wordpress.com/2009/11/snp.png?w=300&#038;h=227" alt="snp" width="300" height="227" /></p>
<p><img src="/DOCUME%7E1/Kristi/LOCALS%7E1/Temp/moz-screenshot.png" alt="" />As an entrepreneur, I&#8217;m always looking for new and better ways to make my next killer connection.  If you&#8217;re anything like me, I know you&#8217;ll enjoy this little tidbit.  John Jantsch of <a title="Duct Tape Marketing" href="https://ducttapemktg.infusionsoft.com/go/ums/kovatch/" target="_blank">Duct Tape Marketing</a>, has compiled a list of thirteen <a title="13 Networking Websites" href="http://www.openforum.com/idea-hub/topics/marketing/article/13-ways-to-network-beyond-facebook-and-linkedin-john-jantsch">social networking websites</a> for small businesses. We&#8217;ve all heard of Facebook, MySpace and Twitter, but how many of you out there have heard of <a href="http://www.naymz.com/" target="_blank">Naymz</a>?  This particular site focuses on building personal brands and there are over 1 million users!</p>
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		<title>Nifty E-Mail Marketing Formula &#8211; How To Write An E-mail</title>
		<link>http://tommykovatch.wordpress.com/2009/10/22/e-mail-marketing-formula/</link>
		<comments>http://tommykovatch.wordpress.com/2009/10/22/e-mail-marketing-formula/#comments</comments>
		<pubDate>Fri, 23 Oct 2009 00:01:52 +0000</pubDate>
		<dc:creator>Tommy Kovatch</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[E-mail Marketing]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Tommy Kovatch]]></category>

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		<description><![CDATA[CLICK HERE to get more Sneaky E-mail Marketing Tricks. I just put together this quick, down-n-dirty video about e-mail marketing showing you how to structure your e-mails for maximum results.   I reveal a cool little formula that I think will probably help out a few folks with writing the copy for their e-mails, getting them [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=tommykovatch.wordpress.com&amp;blog=8744998&amp;post=21&amp;subd=tommykovatch&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<span style="text-align:center; display: block;"><a href="http://tommykovatch.wordpress.com/2009/10/22/e-mail-marketing-formula/"><img src="http://img.youtube.com/vi/z3Nc4y1VCTg/2.jpg" alt="" /></a></span>
<p><strong><span style="color:#1756e7;"><a href="http://bit.ly/3nOsdo">CLICK HERE</a></span></strong> to get more Sneaky E-mail Marketing Tricks.</p>
<p>I just put together this quick, down-n-dirty video about e-mail marketing showing you how to structure your e-mails for maximum results.   I reveal a cool little formula that I think will probably help out a few folks with writing the copy for their e-mails, getting them opened and getting readers to actually click-thru.</p>
<p>I actually forgot to mention this in the video, but if you&#8217;re not so hot at coming up with good, attention-getting (pattern interrupting) Subject Lines, then just go over to digg.com, run a couple of keyword searches (based on your subject matter) and voila!  You&#8217;ll instantly have plenty of inspiration to get your creative juices flowing.  You&#8217;ll literally get pages of ideas of &#8220;headlines&#8221; to use in your e-mail marketing efforts.  It&#8217;s a great resource that I use all the time.</p>
<p>Also, I had to shorten this up a bit towards the end, hence the akward cut I&#8217;m sure you&#8217;ll notice! I went on a tangent and didn&#8217;t get back on target for a little while, but thanks to my virtuoso video editing skills (ha!) I was successful in keeping this under 10 minutes.</p>
<p>Anyway&#8230;I hope this helps in your e-mail marketing efforts!</p>
<p>See you again soon&#8230;</p>
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		<title>Social Media &#8211; Thanks For Being My Social Media Friend!</title>
		<link>http://tommykovatch.wordpress.com/2009/09/10/social-media-thanks-for-being-my-social-media-friend/</link>
		<comments>http://tommykovatch.wordpress.com/2009/09/10/social-media-thanks-for-being-my-social-media-friend/#comments</comments>
		<pubDate>Thu, 10 Sep 2009 21:54:34 +0000</pubDate>
		<dc:creator>Tommy Kovatch</dc:creator>
				<category><![CDATA[The Kovatchness]]></category>
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		<category><![CDATA[Tommy Kovatch]]></category>
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		<guid isPermaLink="false">http://tommykovatch.wordpress.com/?p=15</guid>
		<description><![CDATA[To all my new Social Media friends!  Leave me your comments, send me a message on FaceBook, Twitter, LinkedIn or just e-mail me!  Don&#8217;t forget to include a short video of yourself that let&#8217;s me know what you&#8217;re doing in your life.  I will respond and I&#8217;m definitely looking forward to forging some great friendships [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=tommykovatch.wordpress.com&amp;blog=8744998&amp;post=15&amp;subd=tommykovatch&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<span style="text-align:center; display: block;"><a href="http://tommykovatch.wordpress.com/2009/09/10/social-media-thanks-for-being-my-social-media-friend/"><img src="http://img.youtube.com/vi/YPqCWisRNqQ/2.jpg" alt="" /></a></span>
<p>To all my new Social Media friends!  Leave me your comments, send me a message on FaceBook, Twitter, LinkedIn or just e-mail me!  Don&#8217;t forget to include a short video of yourself that let&#8217;s me know what you&#8217;re doing in your life.  I will respond and I&#8217;m definitely looking forward to forging some great friendships with many of you out there.</p>
<p>Thanks again for reaching out and joining me on my Social Media journey and being my friend.  I look forward to hearing from you!</p>
<p>Now&#8230;let&#8217;s get social!</p>
<p>Warm Regards,</p>
<p>Tommy Kovatch</p>
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		<slash:comments>26</slash:comments>
	
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			<media:title type="html">Kovatch</media:title>
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		<title>Tommy Kovatch Bends Rebar With Throat</title>
		<link>http://tommykovatch.wordpress.com/2009/07/31/tommy-kovatch-bends-rebar-with-throat/</link>
		<comments>http://tommykovatch.wordpress.com/2009/07/31/tommy-kovatch-bends-rebar-with-throat/#comments</comments>
		<pubDate>Fri, 31 Jul 2009 07:45:59 +0000</pubDate>
		<dc:creator>Tommy Kovatch</dc:creator>
				<category><![CDATA[Big Ideas]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[The Kovatchness]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Tommy Kovatch]]></category>

		<guid isPermaLink="false">http://tommykovatch.wordpress.com/?p=12</guid>
		<description><![CDATA[Just a little something fun I did recently.  That&#8217;s right&#8230;I bend rebar with my throat.  After you check this out, let me know what you think.   It&#8217;s about as easy as it sounds&#8230;Enjoy! Whatever you believe you can accomplish&#8230;you can.  Period.  I convinced my mind that I could bend rebar&#8230;and you know?  It bent.  Freakin [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=tommykovatch.wordpress.com&amp;blog=8744998&amp;post=12&amp;subd=tommykovatch&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<span style="text-align:center; display: block;"><a href="http://tommykovatch.wordpress.com/2009/07/31/tommy-kovatch-bends-rebar-with-throat/"><img src="http://img.youtube.com/vi/D72Ng2-okoo/2.jpg" alt="" /></a></span>
<p>Just a little something fun I did recently.  That&#8217;s right&#8230;I bend rebar with my throat.  After you check this out, let me know what you think.   It&#8217;s about as easy as it sounds&#8230;Enjoy!</p>
<p>Whatever you believe you can accomplish&#8230;you can.  Period.  I convinced my mind that I could bend rebar&#8230;and you know?  It bent.  Freakin awesome.</p>
<p>See you soon!</p>
<p>Tommy</p>
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